When I started out as a stylist and worked in Minneapolis, my boss, Miss Bollenberg, who was from Europe and worked with Sassoon and Horst of Austria, knew I was planning on moving back to Oklahoma. I asked her how to find a salon I could build a good reputation in. She said to find the "top" salon in the area and do whatever it took to go to work for them.
Well, 25 years ago there was NO top name in OKC. None. You knew a few from the news programs, but no salon or stylist who had a stand out name. Even now, the "top"names are ones on the news programs who to the hair of the news personalitys for advertising.
At the time my confidence level was pretty low, my insecurities huge and I am not sure I could have sought out a salon like that anyways. See I hate feeling like I am not as good as everyone else. Some of the "highend" salons, especially nowadays, can make you feel like that. To go to work in a highend salon would have been far out of my comfort zone. I worked in a couple salons for several years, met some wonderful people, worked at a terrific place called "Hair Team" for about 8 years. Full of ladies who know how to run thier own businesses, who were busy all of the time, it was a comfortable , friendly salon and I was at home in it.
About a year after Hair Team opened a new salon opened across the street. One day a new client in my chair let me know that her best friend owned that salon. I was a bit shocked she would be sitting in my chair and not at her friend's so I asked her why she chose not to go there. I have always remembered what she said. Her friend was very very wealthy and wanted only people in her salon who fit the same category. What touched me the most though was her comment. "If I go over there I feel I have to have all of my makeup on and dress in my best clothes. When I come here, I can feel comfortable and just enjoy the day. I don't have to dress up". I knew then, if I ever owned my own salon, THAT was how I wanted clients to feel. At home and comfortble. I think I have accopmplished that.
My salon is in far south OKC almost to Moore. Many people consider it Moore. Moore is a city just south of OKC. The suburban area. I have heard comments from clients who come to me from far north or far west who tell thier friends where they are going and the friends have said to them "OH?? You are going to a salon on the southside?" Like we are something bad.
Last week I had a new client, wonderful young woman, had very long hair, wanted highlights and two hours later she was beaming with pleasure at her hair. She informed me that her friends had told her to find a salon in Edmond. That is the far north, much more expensive end of town town, where many people think is the only place you should go to get your hair done. She was surprised that she had now found a place in the south. Most of time when I hear things like that I cringe. What is worng with southside??
Last year I had a extension consultation with a lady who had driven the 45 minutes from the "North". I welcomed her in, we discussed her hair, she left with a price and said she would call me. A few days later I received a call. It went like this:
"Hi Debi, I was in the other day and we discussed extensions. I would like to make an appointment for that service."
"Hi Diane, I'm so glad you chose my salon. It will be a pleasure."
"Well I want you to know I still think it is a long way to drive, but the reason I want to come to you is because I felt comfortable in your salon, I didn't feel pressured and you were much nicer than the other place I went."
That my friends, is what I love to hear. While my reputation brought her to the salon, how she felt is why she continues to drive to my salon.
So when I have days when I think maybe I should have opened a salon up in the "better" area, I remember why I am where I am. I'm comfortable. I can keep my prices decent and when you do the right thing, people will come to you.
Have a blessed day, DS
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